Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Saturday, January 17, 2009

Your success in affiliate marketing part depend on the kinds of affiliate programs your are marketing.To make your affiliate marketing campaign works,

Posted by Alan Liew

Although anyone can start an affiliate marketing business but not everyone can achieve success in affiliate marketing. What is the reason? Well, there are 10 of them, actually. There are 10 affiliate mistakes that deter people from succeeding in affiliate marketing business. To avoid all these mistakes, you first need to study them and understand them thoroughly.

1. Believing that visitors would only click on their affiliate links. Although the task of an affiliate is only restricted to pre-selling, pre-selling isn’t just limited to displaying the affiliate links. It also entails enticing visitors to click on them by listing out the benefits of the affiliate products, giving positive recommendations by writing reviews to encourage readers to check out the products.

2. Promoting too many affiliate programs at the same time. If an affiliate markets 8 affiliate programs at the same time, he or she will have 8 affiliate marketing campaigns to handle. Most probably, the affiliate will find difficult to manage all his campaigns and unable to concentrate on each one of his or her affiliate programs in this situation and ends up losing money.

You should begin with one affiliate program; choose a program that you are passionate about. Then put your best effort to market the product. Test different marketing strategies to see which one works best. Once you are making a steady commission with the product, then maybe you can look for second affiliate product to sell.

3. Believing that using a single method of marketing technique is sufficient. There are people actually think that submitting a few articles to article websites will generate the amount of traffic they expected. But this is wrong. Focusing only one marketing technique will limit the number of potential buyers you can send to your affiliate merchant’s website

4. Failing to improve the performance of your marketing campaign. Many affiliates tend to concern on checking their daily commission only and have no interest on studying and analyzing their marketing campaigns performance. When their campaigns don’t work as expected or don’t generate sales, they will fail to make corresponding adjustments because they don’t know which aspects of their campaigns need to be improved. It is essential to learn every aspect of our marketing strategies. Which marketing techniques are attracted most visitors? How many unique and returning visitors generated? How long do they stay in our website? Where they come from? These are the questions that could help us enhance the performance of our affiliate marketing business.

5. Promoting affiliate products that are lacking of demand. Some affiliate programs offer extremely high sale commission to their affiliate. But the products aren’t sellable and thus earning nothing.

6. Failing to find an affiliate program with a proven record of consumer satisfaction.The trustworthiness of a company relies on how people view it. If the affiliate program has established good relationships with their customers, then it has established a brand which is recognizable for its excellent service. You will find easier to pre-selling such an affiliate product.

7. Failing to keep abreast with the latest developments in the industry. There will come a time when the marketing knowledge we know would become obsolete, more so in the field of internet marketing where everything transpires at a rapid pace. You have to constantly update yourself with the newest trends, techniques and news in this field to always keep your competitive edge.

8. Failing to invest on knowledge. Knowledge likewise evolves and you have to evolve with it. Buy noteworthy eBooks, special reports and the likes… those which would teach you the latest tactics to help you conquer your field.

9. Resting on your laurels once a semblance of success is achieved. Success is not eternal. You have to sustain it. If you leave your business alone once it shows the promise of success, you’re just setting it up for failure.

10. Though that affiliate program can help you become rich fast. No, affiliate program isn’t a “get rich quick” scheme. You have to put in a lot of effort and time, and some capital before you can make money in affiliate marketing.

Tips for Selecting a Good Affiliate Program to Promote

Posted by Alan Liew

Your success in affiliate marketing part depend on the kinds of affiliate programs your are marketing.To make your affiliate marketing campaign works, you obviously need to participate in an affiliate program that offers worthy and quality products. Below are some tips that can help you choose an affiliate program that is good for you:

1. Affiliate programs that are associated with many experts in that particular niche usually are in certain level of standard and quality. Joining one of these programs will assure you that the products of the program you will be promoting are in good standard.

2. The program that is catering to a growing target market. This will ensure you that there will be more and continuous demands for your referrals. Ask question. There are forums and discussions you can participate in to get good and reliable feedbacks.

3. A program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice. There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts.

4. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve. Some affiliate programs imposes pre-requisites before you get your commissions. Just be sure that you are capable of attaining their requirements.

5. Ask for program recommendations in the community forum of your niche. The experienced marketers who see your question may recommend you the reliable programs they have success with. Other things you can ask about are like is the program offers a real and viable product? Does the program provide a lot of free tools and resources helpful to affiliate? and any other questions you think are essential.

Thursday, January 15, 2009

An Introduction to the Different Types of Affiliate Programs

Posted by Alan Liew

Today, affiliate marketing programs is seen as one of the most important methods by online companies and merchants to market their products and services because implementing an affiliate program doesn't cost much money and it helps generate a consistent stream of online profit.

On the other hand, the affiliates see affiliate marketing as a feasible and low cost method to make online online by promoting other people products using a website or without a website (using Google AdWords PPC advertising program).

There are many affiliate programs on the Internet and not all of them are similar. The most basic affiliate programs fall into 3 categories:

  • Pay Per Performance
  • Pay Per click
  • Residual Income Affiliate Marketing Programs
Pay Per Performance 
Pay per performance (PPP) affiliate programs are what most companies and online merchants likes to use. The companies only need to pay when an affiliate referral translates into an action. The action can be a purchase or a lead. The affiliates will spend their own money to promote the affiliated company's products, This save a lot of money for the company. PPP affiliate programs can be futher classified into 2 sub-categories:
  • Pay Per Sale (PPS) The title says it all. The company only pays the affiliate when a visitor referred by the affiliate make a purchase.
  • Pay Per Lead (PPL) PPL is a little different to PPS. PPL affiliate programs usually used by finance and insurance companies. In this type of affiliate marketing, the affiliate will be paid a fixed commission whenever a visitor referred by him/her to the merchant's website requested a quote or filled up an online application form.
Pay Per Click (PPC) Affiliate Programs
PPC affiliate programs are most popular. You should have heard them a lot. PPC programs are probably the easiest way for web publishers to make money from their websites and blogs. The affiliate gets paid a certain amount ($0.05 to $0.50 usually) whenever a visitor click a banner or text ad displaying on the affiliate's website. PPC typically used by contextual advertising companies like Google AdSense, Yahoo Publisher Networks and much more.

Residual Income Affiliate Marketing Programs
In this type of programs, the affiliate not only compensated for every customer referred to the merchant's website, the affiliate is also paid whenever the referred customer returns to the site and buy another product.

The different types of affiliate marketing programs would deffinitely work differently for merchants and affiliates, and each would have their own advantages and drawbacks. To find out which types of programs work best for you, you'll have to know which one of them suit your need and characteristic most. And then start testing them.